Co-founders

Girl Lane has been created to bring to market a range of skincare, bodycare and haircare formulated specifically for girls’ skin. The business has been co-founded by three professional women, Deborah Williams, Kristie Jinks and Antoinette Truda, who are all mothers with daughters of their own.

The Girl Lane Team

The combination of their professional and life experiences has given them an insight into this gap in the personal care market, and their tenacity and commerciality has driven them to convert this insight into an experience girls’ want and a brand mothers can trust.


Deborah Williams

Deborah Williams

CO-FOUNDER, PHARMACIST AND FORMULATOR

Deborah is a mother of three, and has been an Australian Pharmacist for 14 years and graduated with honours from The Victorian College of Pharmacy in 2000. During her pharmacy internship she received the award for trainee of the year. Deborah's pharmacy was also a finalist for pharmacy of the year where she received the highest individual award, the Montgomery Award, for outstanding leadership. Deborah specialises in providing complete healthcare solutions for families of all ages.

Deborah has been involved in pharmaceutical formulary as a consultant for leading dermatologists in Melbourne. From this experience, she developed a special interest in skincare, which became targeted to children's skin when she became a mother. She has been formulating skin products for patients for over a decade and has decided to make a skincare range exclusively for girls to fill an obvious need in the community. Her formulations are designed to provide a range of nourishing and protective natural botanical ingredients, safely complemented by the best of science.

Deborah represents a significant part of the unique selling proposition of the Girl Lane brand with expertise in dermatological pharmaceutical formulary.

 

Kristie Jinks

Kristie Jinks

CO-FOUNDER

Antoinette Truda

Antoinette Truda

CO-FOUNDER

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Deborah Williams
Co-Founder & Pharmacist
Deborah Williams