Girl Lane has been created to bring to market a range of skincare, bodycare and haircare formulated specifically for girls’ skin. The business has been co-founded by three professional women, Deborah Williams, Kristie Jinks and Antoinette Truda, who are all mothers with daughters of their own.
The combination of their professional and life experiences has given them an insight into this gap in the personal care market, and their tenacity and commerciality has driven them to convert this insight into an experience girls’ want and a brand mothers can trust.
DIRECTOR, PHARMACIST AND FORMULATOR
Deborah is a mother of three, and has been an Australian Pharmacist for 14 years and graduated with honours from The Victorian College of Pharmacy in 2000. During her pharmacy internship she received the award for trainee of the year. Deborah's pharmacy was also a finalist for pharmacy of the year where she received the highest individual award, the Montgomery Award, for outstanding leadership. Deborah specialises in providing complete healthcare solutions for families of all ages.
Deborah has been involved in pharmaceutical formulary as a consultant for leading dermatologists in Melbourne. From this experience, she developed a special interest in skincare, which became targeted to children's skin when she became a mother. She has been formulating skin products for patients for over a decade and has decided to make a skincare range exclusively for girls to fill an obvious need in the community. Her formulations are designed to provide a range of nourishing and protective natural botanical ingredients, safely complemented by the best of science.
Deborah represents a significant part of the unique selling proposition of the Girl Lane brand with expertise in dermatological pharmaceutical formulary.
Kristie is a mother of three, and has spent 17 years working in lead roles across finance, operational, marketing, business development, project management, mergers, acquisitions, change management and customer service roles. She has primarily worked in the construction, technology and services industry implementing strategic vision and maximising efficiencies. Kristie has varied experience in strategic executions across financial management, product innovation, marketing, brand & database management, communication initiatives, operational streamlining, restructures & process improvement, software evaluation and call centre installations. Kristie holds a Bachelor of Business majoring in Marketing & International Trade and has a Masters in Accounting.
Kristie has structured her responsibilities to take accountability for the day-to-day operations of the Girl Lane business. Key responsibilities include: Supply Chain Management, Marketing & Sales, Management Accounting and Risk Management.
DIRECTOR, COMPANY SECRETARY
Antoinette is a mother of three young girls and a senior business executive. She has extensive experience in leadership, consulting and corporate advisory roles across a range of industries, including: financial services, retail, property & facilities management, biotechnology, pharmaceuticals and agribusiness. She has had experience in running established businesses – most recently General Manager, Everyday Business Banking at NAB and Executive Director, HICAPS - as well as commercialising start-up businesses through capital raisings and IPOs. Her strengths reside in strategy development, business planning, executive leadership and governance. Antoinette studied Commerce & Arts at the University of Melbourne, has an MBA and Post- Graduate Diploma of Management from Melbourne Business School and is a Graduate Member of the AICD.
Antoinette leverages her deep commercial and business leadership experience to provide strategic oversight to the Girl Lane business. Key responsibilities include: Commercial Management, Financial Governance, Strategy Development & Execution and Business Development.
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